Token launch, listings & Web3 marketing

Services for founders launching serious token projects.

GhostLabs is a token launch studio for crypto and Web3 teams. We help founders design launches that exchanges, investors and communities can trust—connecting narrative, community, crypto exchange listings, market-making and Web3 marketing into one plan.

Based in Asia, working with teams globally across Layer‑1s, Layer‑2s, DeFi, infrastructure and consumer protocols.

How we help crypto and Web3 teams

We combine strategy, creative direction and on‑the‑ground execution support across six core offerings. Each engagement mixes these components based on your stage, geography and listing roadmap.

Narrative & brand

Narrative & brand systems for token projects

We help founders articulate a clear, defensible story for the protocol and its token—one that works in decks, docs, listings and community channels, and stands up to scrutiny from global investors and exchanges.

  • Token and protocol positioning frameworks.
  • Audience‑specific value propositions for communities, partners and exchanges.
  • Brand voice and communication guardrails for the core team.
Good for pre‑launch teams

Community & content

Community growth & content engines

We design a structured content rhythm across X, Telegram and Discord that builds understanding and conviction around your token launch instead of short‑term noise.

  • Channel strategy and content pillars tied to token design and roadmap.
  • Reusable formats for threads, announcements and launch updates.
  • Moderation and crisis‑comms playbooks ahead of major listings.
Good for teams scaling community

KOLs & influencers

KOL & influencer strategy for token launches

We structure KOL and influencer involvement as part of the launch architecture—prioritising credible voices, clear messaging and thoughtful sequencing across regions and segments.

  • Audience mapping to target the right profiles in each geography.
  • Messaging and creative briefs aligned with your risk and compliance stance.
  • Rollout plans that link KOL activity to announcements and listings.
Good for global campaigns

Launch design

Token launch & exchange listing blueprints

We build an integrated token launch plan that coordinates narrative, community, crypto exchange listings and Web3 marketing—so the entire team knows what happens, when and why.

  • End‑to‑end launch timeline across pre‑launch, launch and post‑launch.
  • Campaign and listing calendar with clear owners and decision points.
  • Guidance on sequencing global and regional CEX / DEX listings.
Good for first‑time launches

Exchange listings & liquidity

Token listings & market‑making coordination

We support teams as they navigate crypto exchange listings and market‑making partners—ensuring story, liquidity and communications reinforce each other instead of pulling in different directions.

  • Narrative and messaging packs for CEX and DEX listings.
  • Support with decks and data rooms for exchanges and market makers.
  • Launch calendars that connect liquidity programs with campaigns and community.
Good for listing‑ready projects

Advisory

Advisory, audits & second opinions

We provide structured, outside‑in reviews of your token launch plans, communications and community health—highlighting gaps before high‑stakes moments such as TGE or major listings.

  • Narrative and messaging audits for decks, sites and social channels.
  • Launch readiness and risk reviews across story, channels and listings.
  • Short, focused advisory blocks for founders during critical windows.
Good for relaunches & resets

Planning a token launch or relaunch?

Share your project, timing and target exchanges. We will respond with a clear view on whether GhostLabs is the right token launch and Web3 marketing partner for your team.

Apply for a token launch fit call