A process that adapts as the work evolves.
From first diagnostic call to post‑listing debrief, we run a simple, rigorous process that respects your team’s time.
Four-phase framework
Four phases, one continuous story
Instead of isolated campaigns, we design one narrative arc and use it to guide content, community and listings.
01 · Diagnose
Understand the real picture
We analyse product, token design, team, existing comms and market context to see where trust is strong and where it breaks.
02 · Design
Craft the launch narrative
We build positioning, messaging, visual direction and channel strategy that can live across decks, site, X, Telegram and listings.
03 · Deploy
Put the plan into motion
We roll out content, community plays, KOL activity and announcements according to a shared calendar and risk map.
04 · Scale
Extend what’s working
We track signals from exchanges, community and trading behaviour, then refine the story and extend listings and partnerships.
Timing & cadence
Working together, week by week
Most engagements run between 8 and 16 weeks, paced to sit alongside build cycles, fundraising, and legal work rather than compete with them.
The exact shape varies by project, but the work typically moves through a small number of decision phases, revisited as context evolves.
Example 12‑week engagement
- Weeks 1–2: Discovery, diagnostic interviews, comms and community audit.
- Weeks 3–5: Narrative, brand direction, channel strategy and initial content systems.
- Weeks 6–8: Launch blueprint, KOL and listing strategy, calendar and asset briefs.
- Weeks 9–12: Execution support across content, community, announcements and listings.
Fundraising intelligence
Recent Web3 funding rounds
Deduped, source-linked raises to support better decisions around timing, listings and liquidity.