A launch framework that keeps everyone aligned.
From first diagnostic call to post‑listing debrief, we run a simple, rigorous process that respects your team’s time.
Four-phase framework
Four phases, one continuous story
Instead of isolated campaigns, we design one narrative arc and use it to guide content, community and listings.
01 · Diagnose
Understand the real picture
We analyse product, token design, team, existing comms and market context to see where trust is strong and where it breaks.
02 · Design
Craft the launch narrative
We build positioning, messaging, visual direction and channel strategy that can live across decks, site, X, Telegram and listings.
03 · Deploy
Put the plan into motion
We roll out content, community plays, KOL activity and announcements according to a shared calendar and risk map.
04 · Scale
Extend what’s working
We track signals from exchanges, community and trading behaviour, then refine the story and extend listings and partnerships.
Timing & cadence
Working together, week by week
Most projects run across 8–16 weeks, with a cadence that fits around build, fundraising and legal workstreams.
Example 12‑week engagement
- Weeks 1–2: Discovery, diagnostic interviews, comms and community audit.
- Weeks 3–5: Narrative, brand direction, channel strategy and initial content systems.
- Weeks 6–8: Launch blueprint, KOL and listing strategy, calendar and asset briefs.
- Weeks 9–12: Execution support across content, community, announcements and listings.