Launch stories we can talk about.
Most of our work is under NDA. Here are a few anonymised examples that show how narrative, community and listings come together.
Layer‑2 infrastructure project
- Reframed the token from “gas and governance” to a clear, compelling role in the network’s economic flywheel.
- Redesigned decks, site copy and X/Telegram content to tell one consistent story.
- Supported listings with a sequence of explainers, founder content and community touchpoints.
Consumer app with relaunch
- Audited existing comms, community health and trading history to understand perception.
- Designed a “second act” narrative that acknowledged the past while pointing to a cleaner roadmap.
- Introduced new content formats, community rituals and comms guardrails for future listings.