GhostLabs is a launch studio for founders who think in years, not days.
We sit at the intersection of narrative, community and market structure to help teams design launches that can survive first contact with reality.
Philosophy
How we think about token launches
A token launch is not a marketing stunt. It is the moment your product, incentives and story are stress‑tested in public.
We’ve seen projects over‑rotate on hype, over‑optimise for one listing, or under‑invest in narrative and community. The result: short‑lived spikes, confused stakeholders and a chart that becomes the entire brand.
Our work is about building enough clarity and conviction that exchanges, investors and communities can understand the project without being pushed there.
Principles we work by
- Story first: the token needs a role beyond speculation.
- Community as signal, not vanity: engagement should map to understanding.
- Listings as chapters: each exchange moment advances the story.
- Honesty over spin: credible launches attract the right counterparties.
Fit
Who we work best with
We’re a fit for teams who already care about product and governance, and who want a launch studio, not a one‑off campaign vendor.
Stage
Pre‑launch teams 2–4 months out, or live tokens preparing a “second act” with more deliberate comms and listings.
Profile
Founders and operators open to being challenged, willing to invest in narrative and community, not just paid reach.